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Category: Brand Awareness and Positioning

• ZenithOptimedia, RMG Connect and JWT - Kit Kat Chunky Cookies & Cream; Nestle
• CumminsNitro Brisbane - The Best Job in the World; Tourism Queensland  - WINNER
• Profero - Smart online Safe Offline; NAPCAN

Category: Direct Response and Lead Generation

• ZenithOptimedia - Qantas International 2-1 Sale; Qantas
• New Dialogue - Home Loans Spring Campaign; Commonwealth Bank - WINNER
• OMD - Bakers Delight 500 Recruitment 2009; Bakers Delight

Category: Product Launch

• Media Contacts – The Dawn of Twilight - Hoyts
• Publicis Digital and Razor - Nike Football; Nike Australia
• Soap Creative - Lynx Instinct; Lynx - WINNER

Category: Brand Loyalty and Retention

• Captiv8 - Recharge & Always Win; Optus - WINNER
• Mediacom - Nokia Music Store; Nokia

Category: Brand Destination Site

• New Dialogue - Tomb Raider Challenge; Atari - WINNER
• Publicis Digital and Razor - Nike Football; Nike Australia
• Soap Creative - Rexona Australia's Greatest Athlete; Rexona
• colman rasic carrasco - Riva Stakeout; Cerebos

Category: Cross-Platform Integration

• Universal McCann - Rexona Australia's Greatest Athlete; Unilever Australia
• Publicis Digital and Razor - Nike Football; Nike Australia
• OMD - Love my Idol; McDonald's - WINNER

Category: Digital Video

• ZenithOptimedia, RMG Connect and JWT - Kit Kat Chunky Cookies & Cream Launch; Nestle - WINNER
• Universal McCann - Rexona Australia's Greatest Athlete; Unilever Australia

Category: Search Marketing

• dgmAustralia - St George Bank Search; St George Bank
• dgmAustralia - Woolworths Everyday Money Credit Card; Woolworths - WINNER
• R&B Creative Communication - Champagne Gallery; Drinx

Category: Social Media Marketing:

• ZenithOptimedia, RMG Connect and JWT - Kit Kat Chunky Cookies & Cream; Nestle
• CumminsNitro Brisbane - The Best Job in the World; Tourism Queensland
• Pusher - Samboy is Back; Snack Brands Australia - WINNER

Category: Super-Rich Media

• Universal McCann – Hancock; Sony Pictures Releasing Australia
• Soap Creative - Lynx Instinct; Lynx - WINNER

Category: Widget Marketing

• New Dialogue - Dark Side Of Tanning; Cancer Institute Of NSW
• Mindshare - Johnnie Walker Widget; Diageo - WINNER
• Profero - The Presets - Talk Like That; Universal Music