2010 IAB Australia Awards Finalists
Category: Brand Awareness and Positioning
• Droga5 - 4320LA & 4320SYD; V Australia
• Mediacom - Alienware Clan Challenge; Dell
• Ikon Communications - Commonwealth Bank & Domain Partnership; Commonwealth Bank of Australia
• Profero - Johnsons Baby - Always on Digital Strategy; Johnson & Johnson
Category: Direct Response and Lead Generation
• WHYBIN/TBWA/TEQUILA - Take the Wheel; Nissan Australia
• Ikon Communications - Commonwealth Bank Continuous Online Marketing Programme; Commonwealth Bank of Australia
• Mediacom - SMB Campaign Nov09-Jan10; Dell
Category: Product Launch
• Emitch - iPhone Application Launch; Domino's Pizza
• Mediacom - Avril Lavigne Black Star; Procter & Gamble
• OMD Australia - Brave Wave!; Neutrogena Wave
• ZenithOptimedia - 5 Seeds; Lion Nathan
• Soap Creative & UM - LYNX Superfresh; Unilever Australia
Category: Brand Loyalty and Retention
• Publicis Mojo - Members' Lounge; Virgin Mobile
• Bullseye - B Your Best - The Wellbeing Revolution; Blackmores Limited
• BMF - The Hit List; Commonwealth Bank of Australia
Category: Brand Destination Site
• Colman Rasic - You Know Who You Are; Premium Beverages – Coopers
• Publicis Mojo – Melbourne - The Adventures of Freddo; Cadbury
• Leo Burnett - Canon EOS Photochains; Canon
Category: Cross-Platform Integration
• WHYBIN/TBWA/TEQUILA -Take the Wheel; Nissan Australia
• Publicis Mojo – Melbourne - The Art of Walking; Tourism Victoria
• Mediacom - Alienware Clan Challenge; Dell
Category: Branded Content
• ZenithOptimedia - 6 Beers of Separation; Lion Nathan
• Publicis Mojo – Melbourne - The Art of Walking; Tourism Victoria
• Publicis Mojo – Melbourne - The Adventures of Freddo; Cadbury
Category: Search Marketing
• Dgm - Allianz Search Campaign; Allianz
• e-channel Online - Flight Centre Paid Search Marketing Campaign; Flight Centre Limited
• Experian Hitwise - SCTI Online Offline Integration; Southern Cross Travel Insurance
• Profero - Pizza Hut Ongoing Search Engine Marketing; Pizza Hut
Category: Social Media Marketing:
• Mediacom - Spring Racing Carnival; Yellowglen
• Mediacom - Pringles King Can; Procter & Gamble
• Leo Burnett - Canon EOS Photochains; Canon
Category: Rich Media and Digital Video
• Longtail Communications - Zoom; Dale Alcock Homes
• Mindshare – Sydney - Land Rover Defender 90 - Content Distribution; Land Rover
• OMD Australia - $1 Board Game; McDonalds
• Soap Creative & UM - LYNX Superfresh; Unilever Australia
Category: Not-for-Profit / Public Service
• FNUKY – Censordyne; GetUp!
• Starcom - Pedigree Dog Adoption; Mars Petcare
• 303 - Jesus. All About Life - The Bible Society, NSW
• Profero - Cyber Bullying Affects Real Lives; NAPCAN
