• There is no limit on the number of campaigns submitted by one particular entrant.
• Some campaigns may qualify in more than one category and therefore entrants may submit such campaigns into multiple categories.
• A campaign is not required to enter into a Primary category to be entered into a Specific Tactic & Technology category.
• Submissions should reflect work that was carried out predominantly by the submitting agency or advertiser and the role of collaborating (creative and/or media) agencies and key individuals should be referenced.
• There is no entry requirement for Best in Show; the judging panel will select an overall winner from one of the category winners.

PRIMARY CATEGORIES FOR ALL INTERACTIVE CAMPAIGNS

Brand Awareness and Positioning

Any campaign driving awareness of a brand or brand attributes.

Direct Response and Lead Generation

Any campaign driving direct response, such as sales, conversions, trials or purchase intent.

Product Launch

Any campaign introducing a new product or service into the marketplace.

Brand Loyalty and Retention

Any campaign or program demonstrating exemplary brand loyalty and/or customer retention.

CATEGORIES FOR SPECIFIC TACTICS, TECHNOLOGIES AND STRATEGIES

Brand Destination Site

Any online destination for a brand or product providing exceptional user experience.

Cross-Platform Integration

Any significant digital campaign driving an exceptional user experience through superior integration of on and offline media and creative execution.

Branded Content

Any campaign that integrates a brand into original (long or short form) entertainment or informational content, such as webisodes or advergames that engages customers and drives marketing objectives. Campaigns entered into this category can take forms other than video such as text content.

Search Marketing

Any campaign featuring exemplary search marketing tactics.

Social Media Marketing

Any campaign featuring the use of alternative person-person channels such as word of mouth, viral, user-generated content, widgets, applications and guerrilla marketing techniques.

Rich Media and Digital Video

Any campaign featuring the advanced use of rich-media such as video and animation, games, interactive applications and widgets, appearing in any format other than a player environment.

Not-for-Profit / Public Service

Any campaign executed on behalf of a not-for-profit organisation or government agency for public service or social responsibility purposes while incorporating interactive elements.

Best In Show

There is no entry requirement for Best in Show category. The final judging panel will select the most outstanding campaign from one of the category winners.